You’re probably wondering how it is possible to increase the price? Of course, you must first understand that (if you do not sell sugar, flour or cooking oil) selling price has nothing to do with the factory (production) cost. The famous Roman writer Publius Sirus said more than two thousand years ago : “The price is as much as the buyer is willing to pay you and how much you allow competition.” As you can see in this definition, there is no mention of production and factory price.
Of course, unlike many marketers today, Publius Sirus understood that for the sale price of the product is much more important factor seller or his knowledge, experience and ability to successfully sell the product regardless of the cost (if he found a buyer who wants to buy this product). Not many managers understand this. Just look at how many of them were destroyed or how many of them are on the verge of collapse? And what’s worse, they are not clear why they collapsed. Maybe they would survive if the heard the story of Publius Sirus?
The crisis is an opportunity, but only for smart
Unfortunately to the majority of companies, the sale must be approached seriously and systematically, rather than arbitrarily and spontaneously, without thinking about the consequences. With the proper strategy Sales and marketing (I do not mean on advertising) price of a product is just one of the parameters in the complex equation of successful sales.
Nowadays, the price is rarely the root of the purchase. Shopping occurs when the buyer’s (emotional) reasons for buying the product overcome the reasons to not buy the product. Therefore, why the function of this agent in the sale is so important? A good salesman will present successful customer (to convince him) that whatever gets by buying products (now and in the future) more and higher than the price of the product. This is “the cost of product”, which in fact indirectly says: “If you buy a cheaper product, it will cost you more expensive in the long run.”
My Fitness Forever 